Library needs to act like a charity
The
Daily Courier reports that
Josephine Community Libraries wants to try for a tax district this year, and is
asking for input from the public to figure out what services we want to force
each other to fund. After all, we are already sending them what we can
afford if we wish to pay for it.
We
haven't even funded our jail and justice system yet. The library was cut
loose from county government because the commissioners need to fund public
safety first.
The
public safety situation has only gotten worse. Citizens Securing Our
Safety are finally pushing their own levy, rather than asking the Commissioners
to put it on the ballot. Almost certainly, JCL’s tax district will fail.
If it is on the same ballot as the levy for the jail and juvenile justice
system, the levy may go down with it. If it goes for the November ballot,
it will still interfere with the levy campaign.
The
beauty of a non-profit is that it doesn't need a majority vote of the
electors. They only need the people who care, including those whom they
can get to care.
They
are getting donations; they simply need to increase the number of people who
donate and the amount they give. The people who have library cards are
not JCL’s only public, and many are less likely to donate than those who don't
use the library because they have little spare money. People without
cards may donate so others can use the library. Those are the people they
need to reach.
JCL has never fully embraced the
non-profit financial model, which in contrast to the forced funding of
government, depends on continual and consistent advertising.
The
Gospel Rescue Mission is the model they need to follow. The original
proposal was to make the library a non-profit on the public radio model.
But public radio has its own built-in advertising platform, and it is paid for
mainly by people who listen to it. The Rescue Mission has to buy radio
ads, and they do so continually on KAJO. They are funded by people who
don't use their services.
JCL
needs to talk to the Rescue Mission about their fund raising model, and use
KMED radio for a start. KMED has captured the boomers’ music, the '60s,
'70s, and '80s, which KAJO abandoned a decade ago because their older listeners
revolted when they started moving their music up from the ‘50s to the ‘60s.
This is the demographic they need to reach: older people with disposable
income, who love libraries.
11/13/2013 Submitted to Yahoo Voices and published in GardenGrantsPass.blogspot.com
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